The 3kg Opportunity: Driving Growth Across Retail and E-Commerce

For many international markets, the 1.5kg Burgess Excel range has become the most popular bag size, as it is the perfect format for introducing a premium brand to new consumers. As these markets develop, the range should evolve with them by expanding into specialist Burgess Excel products and larger bag sizes that meet the needs of multi-pet households and loyal consumers looking for greater value.

18th August 2026

Better Value for Pet Owners

Research into global pet market trends continues to show that pet humanisation remains one of the strongest drivers of purchasing behaviour. Pet parents are increasingly prioritising premium nutrition and functional health benefits over lower-cost alternatives.

Larger pack sizes support this trend by offering better value to consumers who have already chosen premium nutrition for their pets. A 3kg bag allows distributors and retailers to offer a lower cost per kilogram than smaller packs, making it particularly appealing to multi-pet households, owners of larger rabbit breeds, rescue centres, breeders, and highly engaged owners who already trust the Burgess Excel brand.

Increased Basket Spend for Retailers

Rather than replacing the 1.5kg bag, retailers can encourage consumers to trade up to a larger pack while remaining within a premium product range and saving money at the same time.

This can lead to higher average transaction values, increased sales from existing customers, and stronger customer loyalty through repeat purchases.

For distributors, this provides an opportunity to grow sales within existing retailer accounts rather than relying solely on acquiring new business.

Growth opportunities in E-Commerce

Online sales within the pet food category continue to grow, particularly among loyal consumers who value convenience and regular purchasing.

The 3kg Burgess Excel range is ideally positioned to benefit from this trend. When shopping online, consumers are often more focused on the price per kilogram than the purchase price alone, making larger pack sizes especially attractive.

Larger bags are also well suited to subscription services. Following the Burgess Excel feeding plan, a 3kg bag provides approximately one month's supply of nuggets for two rabbits. Subscription purchasing not only offers convenience for consumers but also increases customer lifetime value and improves retention through repeat purchases.

A Strong Opportunity for Distributors

As online pet food sales continue to grow globally, the 3kg Burgess Excel range gives distributors another way to increase sales beyond traditional retail channels.

Larger bags align with the purchasing habits of committed pet owners, support higher online basket values, encourage repeat purchases and subscriptions, and provide excellent value for multi-pet households. Together, these benefits make the 3kg range a valuable addition to any omnichannel strategy.

Supporting data

According to Burgess Pet Care’s Small Animal Census 2026, just 18% of respondents owned only one small animal, while 40% owned two or more. This indicates that larger bag sizes could provide clear value for multi-pet households and the retailers that stock them.